Cling ~ "Sonic Spells" EP
Sonic Spells" is extraterrestrial aping electro-pop. Much like my prior victimization in several alien invasions, curiosity pushed me toward Cling, but slowly drained my life force (sorry, no probes). Cling are Susi Lavender (lyrics and vocals) and Gerald Patient (programming and production). The UK duo adds deliberate & liquidy cadences with heavily distorted warble. Before you form an opinion that Sonic Spell is an AcidPro-like production … their sound, on balance, renders quality programming/productions primed for college radio.In small strips, their output is absorbing. Over the course of a full length record, though, Cling's the similarity of the arrangements (particularly with non-remixed song versions) and tepid compositions troll along. The one exception is the finale. "Haunt You" (Trance Mix) works wonderfully as a Poe-like pulser. It startled me from my zombie-like hold and allowed me slip away from Cling's Sonic Spells invasion somewhat elated.
It felt like I cannonballed into SNL's "Deep House Dish".
Even though my review was harsh, Cling responded with grace. It stuck with me (even though I have the foggiest idea what was written).
Cling just emailed me their new video the other day. Since I changed my website and stopped using my name, it is impossible for them to realize that I was the jackass that wrote them up in the past.
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Their following is impressive. In less than a week "Beyond Your Dreams" amassed 4,000 views. Most indie artists have a hard time cracking 1,000 months after posted on YouTube. They even have a 264-0 like vs unlike rating -- the most I have seen without a thumbs down!
Apparently, with this track, Cling invented the genre, "chillstep". Gerald figured out how to coordinate a template to boost instead of drag Susi's hypnotic vocals. I did not think he had a chance.
Cling's vocal approach has over-saturated the market for many years and it is almost impossible to make a record sound good without being a total ripoff of another act. Gerald's perseverance and production wizardry has paid off. "Beyond Your Dreams" represents his stunning evolution. Also stunning is the track's representation in video.
There is nothing that appears indie about the "Beyond Your Dreams" music video. It is exquisitely shot and elevates the sonic experience. The intent of a music video is to quickly entice fans and potential fans stumbling on to it. Cling does so without cheap gimmicks like Goldfrapp [a relatively similar artist whose ELO ripoff is given a peculiar Satan visits Xanadu treatment] ...
If "Beyond Your Dreams" is not an aberration and represents Cling's current incarnation, then they have found their groove and will undoubtedly expand their audience.
(FYI: They frequently offer FREE downloads!)
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